Arbitration Over Coffee

Starbucks is in a dispute with Kraft regarding their agreement to distribute Starbucks coffee.  Starbucks believes that Kraft has not stood up to its end of the bargain in its promotion of their product.  As such, the companies are on track to arbitrate the dispute which is purported to be a dispute that could involve over $1 billion. 

Arbitration, in this context, could only be a good move for Kraft.  One can only imagine what a jury might think about Starbucks concerns of low sales in this economy, particularly since the jury pools are more flush with the unemployed these days.


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